Perccent — Brand, Product & Platform Built End-to-End
Perccent is a WealthTech platform built for everyday investing habits — helping users in Bharat save and invest daily with a low-friction start (as low as ₹100) using UPI auto-debit, backed by a diversified mutual-fund approach. Zephyrus owned the work across the full pipeline: UX research → UI design → frontend development → QA & DevOps, and shipped the experience across landing, web app, mobile, and internal admin tooling. The core product focus was simple: make the first 5 minutes feel safe, obvious, and inevitable — then keep the rest of the journey structured enough that users don’t get lost (or worse, hesitate) when money is involved.
Brand & Visual Presence Built for Trust
This wasn’t “make it pretty” design. Fintech branding has one job: reduce anxiety fast. We built Perccent’s brand identity and visual language to feel regulated, reliable, and product-first — not loud, not gimmicky, not influencer-finance. We designed the full visual presence: logo/mark usage, UI look-and-feel, landing identity, and the design grammar that stays consistent across product screens and marketing creatives.
Logo, identity rules, and the UI visual system
We designed the logo + brand system to work everywhere it matters: app icon, auth screens, landing hero sections, and social content. The result is a coherent language where the product UI doesn’t feel like a separate universe from the marketing site — same “trust vibe,” same structure, same restraint.
Social media graphics + launch collateral
We created scalable social templates and creative directions that are platform-ready: announcements, feature highlights, behavior-led narratives (daily habit over occasional investing), and trust-building explainers. The intent was consistency over “viral randomness,” because fintech brands lose credibility when the feed looks chaotic.
Product UX: From Onboarding to Portfolio Clarity
We designed the full journey across key product moments: • Phone-number sign-in and OTP verification flows • KYC verification with third-party fetch/prefill and compliance screens • Core dashboards (Mutual Funds + FD) built to surface goals, baskets, categories, reminders, and clear CTAs • Fund details with the “need-to-know” set: returns, calculator, invest actions • Portfolio / passbook views that make performance and transactions readable instead of intimidating  The north star: reduce cognitive load. If users need a tutorial to invest, the UX failed.
Design system + components that scale
We built reusable components and a mobile-first approach so the product remains maintainable as modules expand (mutual funds, fixed deposits, admin tooling). This keeps the UI consistent and prevents the slow drift into “every screen looks like a different designer built it.”
Shipped Across Web, Mobile, and Admin
This project wasn’t just design delivery — it shipped. • Landing experience • Web application • Android and iOS app distribution endpoints • Admin interfaces for goal management and recommendations (including prioritization + tagging workflows) • QA + DevOps involvement to ensure what was designed is what users actually experience in production
